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Ten years of collaboration: Rubiën Florens Vyent

This is an ode to Rubiën Florens Vyent. Ten years of collaboration with DAIR design. Odair had a heart to heart with this beauty.


Rubiën is an artist. She shows her art through acting, singing, dancing and modelling. The most amazing moment in her life is every moment she learns, because then she grows. Her life and the choices she makes defines her as an artist. The groups she danced and acted with, the stages she performs on and the education she got.
As long as she can remember, she danced, sang and act. As a little girl she used to give performances for her family and friends whenever they came to visit. Playing with her meant you were a guest in the talkshow she hosted, you were dancing the dance routines she created or singing songs with her.
She thinks secretly it all started there. Discovering what moved her, what her passion was. When she grew up, she took dancing classes and joined a demo-group which participated in contests. At the age of fifteen she was teaching her own dance classes. Meanwhile she was also joining a band called Carpe-Diem and she was a comedian actress for a collective called Streetwise.
She decided to audition for a performing art school called ADC and she got accepted. There she developed her base as an all-round dancer. She did several gigs as a dancer already, so she focused on the things she never did before like ballet. After graduation she auditioned for a performing art school in Amsterdam called AHK. Also here she got accepted. There she developed her singing and acting skills, because they gave her extra classes. They saw the focus she had to grow.
To the question ‘if […]

DAIR Design fall/winter 2017

It’s already my second time at Art Hearts New York Fashion week. It seems like yesterday I was showing my last collection “Transform into your dreams”. I’m always scared to get to New York. If it’s not my hotel, it’s the flight, if it’s not the flight, it’s something with my luggage. But I am positive and look forward to the show!
It’s February 9th. I am 10 minutes away from JFK airport but the plane can’t land, because the airport is closed because of a snowstorm. Oh oh, is it starting already? We wait for 1,5 hour to land and finally I am in New York City, ready to do this! After 3 hours, a long wait for the luggage, a quick shower and a makeover, I am ready for the opening party.
I see a lot of  familiar faces. I meet Rafaël, one of my models and friends. Director Erik is welcoming everyone and Didi is busy networking. We all are excited for everything that is about to happen the following days!
I arrive at the venue. The runway is almost done. Backstage I get a warm greeting from April,  the make-up director. The models are ready to fit and I immediately get started. This collection “True colours of friendship” is about the friendship between my best friend Zen and I (Zen passed away last year). Every colour explains a part of our friendship.
Red is for passion, yellow for happiness, blue for the creativity and trust we had. Green for balance and pink for the theatrical people we are.
This time in New York I want to create a DAIR experience like I am used to back in Europe. My amazing dancer Joshi Martina is opening […]

Hip voor nop

Hip voor nop is a Dutch television show for children. Every week there is a stylist who designs an new outfit for the participants, for nothing. The concept is that the outfit is made with old clothing that the participants don’t use anymore. We are sure you can guess who one of the stylist is of this season. Yess! Yourtrully.

Odair designed an out for Naomi (left) and Cune (right). The girls wanted an outfit which the can wear to the EO jongerendag. The last time the girls visited the festival they lost each other. So the mission for Odair was to design an outfit which stand ups in the crowd.

Naomi’s outfit is made out of 3 old jeans, 1 sweater, 1 blouse, 1 vest and new suspenders. For Cune’s  outfit Odair used 4 old jeans, 4 scarves, 1 vest and also brand new suspenders, but received as a gift. The suspenders can attached together. So the girls cannot loose each other. Watch the whole show here.




Final call

This is the last call for you! To see the Villa Thalia dinner show. The show has been playing for a while now and stops at the end of April. DAIR worked together with Paul benjamin to dress the cast of the show. The collaboration with Paul benjamin was fun. Together there is a massive creativity in designs. The stars of the show are Rachel Kramer, Leon Sherman and Rafaëla Paton. Paul benjamin designed the outfits for Rachel Kramer. Odair designed the outfits for Rafaëla Paton. Together they designed the outfits for Leon Sherman and the dancers.

Every Friday and Saturday you can board the Villa Thalia dreamliner for an exquisite four-course dinner. During your meal you will stop at different places. For fantasy world to an tropical island. So get your boarding pass here.


50 years of Farouk

Together with the celebrations of 50 years of Farouk hairstyling and innovations, the 19th Bi-annual international conference of Farouk systems was held in Cancun, Mexico from the 18th till the 22nd of september. Of course Odair couldn’t be a missing factor during this grand event as one of Farouk’s designers and stylists. Due to a busy schedule, we finally found some time to have a word with Odair about his experience in Mexico.
How was your experience, what stood out, what did you learn?

Of course Odair doesn’t go anywhere without all his fabulous DAIR outfits and together with fashion tape, needle, thread, scissors, safety pins, stain remover and, his recently appointed new best friend, a steam cleaner, Odair’s luggage had a funny content. But when asked what the most important things were, he tells us it were his paspoort, debit card, the fashion tape and must have fashion items to create an amazing style every moment.

He had an very pleasant cooperation with the whole team during the event. Farouk systems is an organization with a lot of warm people who have passion for their work. Everyone, from dancer to stylist and from photographer to choreographer aspires to be the very best and is committed to their job. Working in such an environment is extremely motivating. Besides that it was an honor to meet Mr. Farouk himself. It is very inspiring to work with a company that has grown into an empire.

Local fashion trends
As a designer and stylist Odair is breathing fashion every second of the day. In Cancun the fashion trends are sophisticated, feminine and sexy. Fashion trends for men are more macho. Tight jeans, brown thick leather belts, plaid shirt in light shades and buttons […]

FYI The show

Ready for take-off!

On Sunday the 29th of March it was finally time for a new FYI TrendyHair show! We had been looking forward for a while, because TrendyHair sure knows how to keep the entertainment level extremely high.

At the entrance, we were surprised with the fun theme of ‘Xplore’. And did they take us around the world. Starting off in chilly Scandinavia, the TrendyHair crew took us to amongst the most amazing parts of the world. Mesmerized by the mystique of Turkey, dancing in our chairs in Brazil.. All while watching these beautiful models in beautiful clothing, getting the most amazing haircuts. The barbers were truly inspirational and showed us the upcoming hair trends.

As a DAIR team member I might not be entirely impartial here, but Odair outdid himself again. Together with his number one fan, mama Pereira, I sat in the audience with such an extremely proud look on my face, watching all 60 models dressed in DAIR. During the exclusive DAIR block, where Odair showed bits and pieces of his new collection, the audience took out their phones to take pictures and videos. No better sign of success, if you ask me.

I could keep babbling on about how good it looked, but you might want to see for yourself and take a look at Frank Wes’s cool pictures of the entire show. See you there next year?


DAIR to be curious! The month of….

It’s been a while since we have given you an update on what we are doing. Odair has been incredibly busy the past weeks. We like to share with you what he has been doing lately.
























DAIR to be curious! The month of…


Once in a while we will present you the week of… Odair Pereira, a DAIR model or a DAIR team member.
The past weeks have been very hectic. So we skip ” the week of” this time and present you the month of  ODAIR PEREIRA. So not only a week, but a month of fun 🙂













Rotterdam Central Sation

It took ten years to build the Rotterdam central station. On Friday, March 14th, the Central Station is opened publicly. Odair Pereira has been approached to be the fashion director for this day. He has selected a diverse group of designers to make this a spectacle. The theme was DAIR to travel into our world. Odair chose this theme because everyone make use of the station to travel. The opening was different, strange and unique.These are all feature where DAIR stands for, but also to develop an experience in the most varied ways. Fifteen different designers were ready to enter the longest catwalk ever, the central station itself. Everyone worked hard as possible to make the event big en unique. The sky is the limit for DAIR, live mannequins, a couture catwalk trail of 20 meters and so on. It was all there. If you were not there, you have definitely missed something. Here are some pictures if the talented designers who participated on this wanderlust day. On behalf of the DAIR team we want to thank all the cooperating parties for their efforts!

Aftermovie Architectenbal 2014

On Saturday 10th May in the Amsterdam Beurs van Berlage, took the fourth edition of the Architectenbal place. Theme of the greatest architect fest of the Netherlands, this time was ‘The Making Of’. It formed the basis for both the device lineup as the dress code. During the Architectenbal the Amsterdam Architecture Prize 2014, known as the Golden AAP, will be awarded. The Architectenbal is an initiative of the BNA circle Amsterdam Kennemerland, which organizes the ball with Arcam (Amsterdam Centre for Architecture). The idea to organize an annual ball was inspired by the annual Beaux Arts Ball in New York by The Architectural League of New York. You can watch the movie of this grand day here